About

Clients

Hye Soo Kim is a New York – based senior designer driven by a deep curiosity for how brands, systems, and stories come together. Passionate about thoughtful, intentional design, she doesn’t look for the easy solution—she looks for the right one. Known for her rigorous process and sharp eye for detail, Hye Soo thrives on transforming complex challenges into clear, compelling creative.

With experience leading large-scale brand campaigns, product launches, and global initiatives, she collaborates closely with strategists, producers, developers, and creative partners to build cohesive, scalable work across platforms. Her approach blends craft, strategy, and experimentation—balancing strong conceptual thinking with meticulous execution.

Whether shaping brand systems, launching integrated campaigns, or exploring new creative tools, Hye Soo is constantly pushing her practice forward. She believes the best design is both beautiful and useful — work that not only captures attention, but earns trust and leaves a lasting impression.

Samsung | Samsung Ads | Samyang | KISS | Dashing Diva | Ashley Furniture

Fun Fact #1

Hye Soo has lived outside of Korea—her homeland—for more than half of her
life, and once dreamed of becoming a K-pop idol before discovering her passion for design. 

Fun Fact #2 🔒

hyesookim94@gmail.com
+1 917 834 0535