Creative and versatile Graphic Designer based in New York City, passionate about all forms of art, from traditional techniques to contemporary design. I thrive on bringing bold ideas to life through thoughtful visual storytelling, blending creativity with strategic thinking to deliver impactful designs across digital and print platforms.

My name is Hye Soo. Not Hye ☺️

EXPERIENCE

2020 - Present
Cheil USA | Senior Designer | New York

- Led the creative development and execution of integrated marketing, campaigns for high-profile clients, including Samsung, across digital, social, and retail platforms.
- Translate strategic briefs into compelling visual solutions, ensuring brand consistency and innovation across all touchpoints.
- Collaborate cross-functionally with art directors, copywriters, project managers, and developers to deliver best-in-class design assets under tight deadlines.
- Manage multiple projects simultaneously, from concept to final delivery, maintaining high quality and attention to detail.
- Contribute to team leadership by mentoring junior designers and presenting creative work to internal stakeholders and clients.

2017 - 2018
The Barbarian | Internship | New York

Worked within a dynamic digital design team, delivering
high-volume asset edits under tight deadlines.

06.2018 - 08.2018
Cheil Korea (Head Office) | Summer Internship | Seoul

- Selected to participate in a summer internship at Cheil Korea, gaining hands-on experience in a global agency environment.
- Gained on-set experience during TV commercial shoots, assisting with production coordination, observing direction and set design processes, and understanding the execution of large-scale campaigns from concept to broadcast.

05.2014 - 07.2014
Cheil Korea (Head Office) | Summer Internship | Seoul

- Selected to participate in a summer internship at Cheil Korea, gaining hands-on experience in a global agency environment.
- Gained hands-on experience working within a non-creative team, collaborating on marketing strategy, client communications, and cross-functional operations. Developed a deeper understanding of agency workflow beyond the design department.

EDUCATION

2018 - 2020
The New School (Parsons) | New York

Master of Fine Arts (MFA) Class of 2020
Major : Design and Technology

2012 - 2017
School of Visual Arts (SVA) | New York

Bachelor of Fine Arts (BFA) Class of 2017
Major : Graphic Design
- Earned Chairman Merit Scholarship
- Selected for Spring Show

NON - ART RELATED EXPERIENCE

All That New York | New York

Filmed content for the YouTube channel All That New York, featuring popular restaurants during NYC Restaurant Week and showcasing top observatories for visitors.

DMC K-Pop Super Concert | Seoul

Performed as a dancer for a K-pop artist at the DMC K-Pop Super Concert, broadcasted by MBC.

OTHER EXPERIENCES
- Presentation Design: Click here to view design🔗
- Midjourney