Client

Role

Tools

SAMSUNG

Design Lead

Photoshop | Illustrator |
Midjourney

Overview

"We Got You... Your Every Moment of Zen"
For one day in Los Angeles, Samsung transformed tech support into a lifestyle experience with Samsung Self Care Day. This multi-sensory brand activation invited guests to explore interactive, self-care-inspired zones that showcased how Samsung Care goes beyond device maintenance to support everyday wellbeing. From guided moments of mindfulness to serene, tech-enabled home setups, each space demonstrated how Samsung helps create calm in both mind and environment—bringing the brand’s promise of care to life in an engaging, hands-on way.

Mini Care Zone
A cozy space to relax with a fresh drink and yoga or meditation sessions will be held.

Care Cafe Zone
A smoothie bar with healthy drinks and kitchen products will also be featured, along with appliances such as an oven, dishwasher, and microwave, to showcase DA products. There will also be Care experts available to chat casually, and visitors can ask any questions.

Phone Detox Zone
People can bring in their old/current Samsung phone devices and do a quick device cleaning (live).
You can also e-cycle devices (if allowed).