Client

Role

Tools

SAMYANG

Design Lead

Photoshop | Illustrator | InDesign 

Overview

A high-energy global campaign by Samyang Foods promoting Buldak Hot Sauce as a versatile, everyday condiment. Centered around immersive brand activations, the New York event featured the Sauce Exchange pop-up and interactive mascot experiences designed to drive audience participation and social engagement. Contributed as a visual designer and played a key role in unifying digital and physical touchpoints, ensuring a bold, cohesive brand presence across all platforms.