Client

Role

Tools

SAMSUNG

Design Lead

Photoshop | Illustrator |


InDesign | After Effect

Overview

The Samsung 837 store re-design project centered around creating a dynamic and engaging SmartThings connectivity story, seamlessly integrating cutting-edge design and technology to showcase the brand’s innovative ecosystem. 
In Phase 1, we focused on re-designing exterior windows with interactive displays and room pillars on the second floor to emphasize seamless connectivity. And in Phase 2, we revamped the interior, introducing a new onboarding zone on the second floor, lightbox centerpiece, staircase, welcome desk, and railings, all enhancing the store's modern aesthetic and connectivity story.