Client

Role

Tools

SAMYANG

Design Lead

Photoshop | Illustrator

Overview

Samyang, gloablly renowned for its iconic "Buldak" noodles, has introduced Tangle, a revolutionary instant pasta offering a gourmet experience. The campaign aimed to establish Tangle as the go-to instant pasta by highlighting its unique cooking process and premium taste. Initially launched on Walmart.com, the product was set to expand into Walmart's offline stores. Activation efforts included creating social assets, aligning marketing materials with Walmart's brand guidelines, and collaborating with influencers to generate buzz and showcase Tangle's versatility. This strategic approach positions Tangls as a leader in the instant pasta market.